日本餐厅闷声发万亿财，中国海底捞营收却跌3.7%，谁在买单

Core Insights - Japanese restaurants have rapidly expanded in the Chinese dining market, achieving a market value exceeding 1 trillion yen, while local Chinese restaurants struggle to attract consumers [1][19]. Expansion of Japanese Restaurants - Japanese restaurants have significantly increased their presence in China, with a notable rise in the number of establishments from 70,000 in the past to a projected increase of 100 more by 2033 [13][15]. - Major chains like Sushi郎 and 藏寿司 have strategically opened locations in high-consumption cities such as Beijing and Shanghai [15][19]. Economic Context - Japan's economic challenges, including a significant depreciation of the yen and a decline in the restaurant sector, have prompted Japanese restaurants to adopt aggressive strategies to recover [3][5]. - The restaurant industry in Japan has seen a 20% decline over five to six years, necessitating adjustments to survive [5]. Strategies for Success - Japanese restaurants have lowered prices to attract more consumers, with examples of menu items being reduced from 400 yen to 200 yen [7]. - The introduction of versatile part-time staff has helped reduce costs and increase revenue streams [9]. Performance Metrics - Sushi郎's revenue surged by 18.3% year-on-year, with operating profit reaching 68.4%, contributing to its market value surpassing 1 trillion yen in 2024 [19]. - In contrast, Chinese restaurant chains like 海底捞 are experiencing revenue declines, with a 3.7% drop projected for the first half of 2025 [19]. Consumer Preferences - Japanese restaurants enjoy high customer traffic, often resulting in long wait times of 6 to 10 hours, indicating strong consumer demand despite higher prices [23]. - The perceived value of Japanese dining experiences, including generous portion sizes and quality service, enhances their appeal compared to local options [25][27]. Challenges for Chinese Restaurants - Despite the abundance of Chinese restaurants, many face declining revenues and issues related to food safety, which hinder their competitiveness [29]. - The need for Chinese restaurants to innovate and improve quality is critical for regaining consumer trust and market share [29].