Core Viewpoint - The competition for the first snack stock on the Hong Kong Stock Exchange is intensifying, with Wanchen Group entering the market after its successful transformation from a mushroom producer to a leading discount snack retailer [1][10]. Company Overview - Wanchen Group, established in 2011, initially focused on the research, cultivation, and sales of edible mushrooms, particularly enoki mushrooms. It became the "mushroom first stock" after listing on the ChiNext in 2021 [1]. - The company has expanded into the discount snack store sector, merging with brands like "Liu Xiaocan" and "Lai Youpin" to form the new Wanchen Food Group, significantly altering the industry landscape [1][9]. Market Position - Wanchen Group holds a leading position in China's snack and beverage market, with its brand "Hao Xiang Lai" being the first discount snack brand in China to exceed 10,000 stores [2]. - The company has achieved rapid growth, with revenue projections for 2022, 2023, and 2024 at RMB 5.49 billion, RMB 92.94 billion, and RMB 323.29 billion, respectively, reflecting year-on-year growth rates of 1592.9% and 247.8% [2][3]. Store Network and Membership - As of June 30, 2025, Wanchen Group's store network has surpassed 15,000 locations across 29 provinces and municipalities in China, with over 1.5 million registered members [3]. - The company reported an average monthly active member spending frequency of 2.9 times as of August 2025 [3]. Competitive Advantages - Wanchen Group emphasizes both scale and efficiency, sourcing approximately 95% of its products directly from brand manufacturers, which allows for competitive pricing—20-30% lower than similar products in supermarkets [5]. - The product range includes 12 core categories, with over 4,000 SKUs selected from a vast inventory, ensuring a diverse offering that meets consumer demand [6]. Industry Growth Potential - The snack and beverage industry is projected to reach RMB 4 trillion by 2024, with discount snack retail expected to grow at a compound annual growth rate of 36.5% from 2024 to 2029 [8]. - Factors such as rising disposable income and the evolving consumer preference for snacks as a "fourth meal" are driving this growth, making the discount snack sector a key focus for retail development [8]. Competitive Landscape - The competitive landscape is characterized by major players like "Ming Ming Hen Mang" and emerging brands such as "Liang Pin Pu Zi" and "Tian Chao," creating a challenging environment for Wanchen Group despite its leading position [10]. - The company plans to use funds from its Hong Kong listing to expand its store network, enhance product offerings, and improve logistics and digital infrastructure [10]. Conclusion - Wanchen Group's successful entry into the discount snack market and its rapid growth position it well to capitalize on the industry's long-term benefits, although it faces ongoing competitive pressures that will test its operational efficiency and profitability [11].
业绩爆发式增长，年入超300亿，万辰集团强势冲刺“港交所量贩零食第一股”?