XIAOMI(HK:01810) Sou Hu Cai Jing·2025-09-25 15:17Core Insights - The annual speech by Lei Jun, founder and CEO of Xiaomi, focused on the theme of "Change," highlighting the company's development over the past five years, particularly in the automotive and chip sectors [3][5][8] Group 1: Company Development - Xiaomi has faced significant challenges and criticisms, particularly from competitors like Apple, Samsung, and Huawei, which were described as "mountains" that seemed insurmountable [5][8] - The company has made substantial investments in self-developed chips, committing to a minimum of 500 billion yuan over the next ten years to ensure success in this area [5][7] - The launch of the Xiaomi 17 series smartphones was announced, with a starting price of 4,499 yuan, featuring a 7,000mAh battery and set to officially go on sale on September 27 [14][20] Group 2: Automotive Ambitions - Xiaomi's automotive project, particularly the SU7 Ultra, aims to compete with high-end brands like Porsche and Tesla, with the goal of creating the world's strongest electric performance vehicle [8][10] - The company has undertaken extensive research, including purchasing and disassembling three Tesla Model Y vehicles to learn from their design and engineering [10][12] - The SU7 project was officially initiated in December 2021, with significant progress reported by May 2022, despite initial setbacks that required the temporary suspension of the Ultra project [10][12] Group 3: Chip Development - Xiaomi's chip development journey began in 2014 but faced challenges, leading to a halt in the SoC chip development after the release of the "Surge S1" [7][8] - The company has restarted its chip development efforts, with the first chip, "Xuanjie O1," expected to be released in May 2024, marking a significant milestone in its strategy [7][8] - Lei Jun emphasized that self-developed chips are essential for Xiaomi's growth, stating that nearly all top tech giants have become chip leaders [7][8]