Core Viewpoint - Tongcheng Group's subsidiary, eLong, has acquired 100% of Newborn Payment Co., Ltd., gaining a payment license to capitalize on opportunities in cross-border trade and cultural tourism in the Hainan Free Trade Port [1][3][4] Group 1: Acquisition Details - The acquisition of Newborn Payment was executed through a full acquisition by eLong, which is a subsidiary of Tongcheng Group [3] - Newborn Payment, established in 2008 with a registered capital of 100 million RMB, was previously under HNA Group and has held a payment business license since 2011 [3][4] - The payment license allows Newborn Payment to conduct various payment services, including internet payment, prepaid card issuance, and bank card acceptance, with a license validity until May 2026 [3][4] Group 2: Strategic Considerations - The acquisition aligns with Tongcheng's strategy to leverage the development of the Hainan Free Trade Port, enhancing its capabilities in cross-border commerce and cultural tourism [1][6] - Newborn Payment is the only licensed payment institution in Hainan, positioning it to benefit from the region's favorable policies as it approaches the 2025 deadline for becoming a high-level free trade port [4][5] Group 3: Industry Context - The payment industry is transitioning into a phase where acquiring licenses through acquisition is becoming a common strategy due to regulatory constraints on new applications [3][7] - The importance of having a complete payment license is emphasized, as it allows companies to reduce costs associated with partnering with external licensed payment institutions [6][8] Group 4: Future Opportunities - The acquisition is expected to enhance Tongcheng's service offerings, allowing for better integration of financial services within its existing travel platform [8][9] - The move is seen as a step towards building a comprehensive financial ecosystem, which is crucial for maintaining competitiveness in the digital economy [9][10]
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