认知升级不只是小米的“窍门”

Core Insights - The core theme of the articles revolves around the evolution of Xiaomi's corporate identity and its strategic shift from being perceived as an "internet company" to a "hardcore technology company" [1][2][3] - The concept of "cognitive upgrade" is highlighted as a crucial factor for Xiaomi's success and its ability to face market challenges and competition [2][3] Group 1: Company Strategy - Xiaomi's initial success was built on a cost-effective internet model, leveraging social marketing to sell hardware at near-cost prices, which allowed rapid growth [2] - The company is now focusing on high-end markets with its Ultra products and self-developed chips, aiming to demonstrate its technological capabilities and willingness to invest heavily in future developments [2] - The transition from a low-cost perception to a high-quality brand is essential for Xiaomi to avoid being outpaced by competitors in a price-sensitive market [2] Group 2: Cognitive Evolution - The cognitive evolution within Xiaomi is described as a systematic upgrade that influences both internal and external perceptions of the company [2][3] - Successful companies often undergo painful cognitive transformations, and Xiaomi is currently experiencing a similar phase as it seeks to redefine its growth trajectory [2] - The ability to break through self-imposed cognitive ceilings is seen as a key to achieving long-term success and embracing future uncertainties [3]