XIAOMI(HK:01810) Sou Hu Cai Jing·2025-09-25 17:33Core Viewpoint - The central theme for the company in 2023 is "Change," as articulated by Lei Jun, emphasizing the need to confront challenges and criticisms while transitioning from an internet company to a hard-tech company [2][32]. Group 1: Company Strategy and Vision - Lei Jun expressed the determination to face challenges posed by competitors like Apple, Samsung, and Huawei, and to overcome internal struggles by focusing on core technology investments [2][4]. - The company aims to create the world's strongest pure electric performance vehicle, directly competing with Tesla and Porsche [3][4]. - The launch of the YU7 model has garnered significant attention, with over 200,000 pre-orders in just three minutes, showcasing the company's strong market entry [6][8]. Group 2: Product Development and Features - The YU7 project faced immense pressure during its development, with the success of the SU7 model being critical for the company's future in the automotive sector [8]. - The company has developed its own high-performance electric motor, the Xiaomi V8S, to address market gaps [4][6]. - The Xiaomi 17 series smartphones feature advanced specifications, including the fifth-generation Snapdragon 8 processor and a 7000mAh battery, highlighting the company's commitment to high-end technology [12][19]. Group 3: Market Positioning and Competition - The company is positioning itself against established brands like Tesla, with a focus on performance and technology to change perceptions of its capabilities in the automotive industry [10][32]. - Lei Jun acknowledged the competitive landscape and the need for collaboration within the domestic automotive industry to foster growth and innovation [34]. Group 4: Brand Image and Public Perception - The company has faced significant criticism and skepticism regarding its automotive ambitions, which Lei Jun aims to address through transparency and performance [2][34]. - The renaming of the Xiaomi 16 to Xiaomi 17 is part of a strategy to redefine the brand and assert its commitment to challenging leading global brands [33].