Core Viewpoint - The snack retail industry is poised to welcome its first A+H share listed company, with Wancheng Biotechnology Group Co., Ltd. (Wancheng Group) applying for a listing on the Hong Kong Stock Exchange, competing closely with its rival Mingming Hen Mang [1][2]. Group 1: Company Performance - Wancheng Group has shown rapid growth, with revenues of RMB 5.49 billion, RMB 9.29 billion, and RMB 32.33 billion for the years 2022, 2023, and 2024 respectively, and a net profit of RMB 0.68 billion, -RMB 1.76 billion, and RMB 6.11 billion for the same years [1]. - In the first half of 2025, Wancheng Group reported a net profit of RMB 4.72 billion, a staggering year-on-year increase of 50,358.8%, with total revenue reaching RMB 22.58 billion, up 106.89% year-on-year [1]. - The company's gross merchandise volume (GMV) saw a year-on-year growth of 282% from 2023 to 2024 [1]. Group 2: Business Model and Market Position - Wancheng Group operates a business model that emphasizes direct procurement from manufacturers, allowing it to offer retail prices 20% to 30% lower than traditional supermarkets, thus providing a competitive pricing advantage [2]. - As of June 30, 2025, Wancheng Group had a network of 15,365 stores, with 99.4% being franchise stores, and a low closure rate of only 1.9% [2]. - The industry is evolving into a "two super, many strong" structure, with Wancheng Group and Mingming Hen Mang as the leading players, while smaller brands like Laiyifen and Tangchao follow closely [2][3]. Group 3: Competitive Landscape - In terms of revenue for 2024, Wancheng Group is projected to achieve RMB 32.33 billion, while Mingming Hen Mang is expected to reach RMB 39.34 billion, indicating a competitive revenue landscape [3]. - Mingming Hen Mang claims to have over 20,000 stores nationwide, surpassing Wancheng Group's 15,365 stores [3]. - Both companies are focusing on expanding their private label products, with Mingming Hen Mang planning to introduce a variety of new products, including high-margin daily necessities and health snacks [4]. Group 4: Financial Health and Future Plans - Wancheng Group's debt has increased to RMB 5.14 billion, with a debt-to-asset ratio of approximately 68.95%, indicating a need for capital to support further expansion [4]. - The company plans to use the funds raised from its Hong Kong listing to enhance its store network, diversify its product offerings, improve logistics efficiency, and upgrade its digital infrastructure [4].
万辰集团递表港交所：年营收323亿