XIAOMI(HK:01810) Sou Hu Cai Jing·2025-09-25 23:41Core Insights - Xiaomi's CEO Lei Jun emphasized the challenges and internal skepticism faced during the exploration of personalized services, asserting that proactive attempts are essential for breakthroughs [2] - There is a growing societal demand for personalized expression and aesthetic taste, prompting Xiaomi to transform high-end automotive experiences into accessible services for the general public [2] - The Xiaomi YU7 Max achieved a lap time of 1:43.384 at the Zhejiang International Circuit, surpassing several SUVs in its class and ranking fifth in the SUV segment on the historical leaderboard [2] - Xiaomi has launched a new customized service project, previously limited to luxury brands like Rolls-Royce and Porsche, which involves high operational complexity and potential for losses due to the need for specialized design teams and expensive materials [2] - The project, initially set to launch in July 2024, faced delays and internal concerns about market demand, but the CEO believes there is a market for unique personalized services among the YU7 user base [3] Summary by Sections - Personalized Services Exploration - The company has faced significant internal doubts regarding the viability of personalized services, yet the CEO remains committed to pursuing this direction [2] - The aim is to democratize high-end automotive experiences for a broader audience [2] - Performance Metrics - The YU7 Max's impressive lap time positions it as a competitive option within the SUV market, highlighting its performance capabilities [2] - New Customized Service Project - The project aims to offer luxury-level customization at a more accessible price point, although it carries high operational risks and complexity [2] - Despite initial setbacks and concerns about demand, the CEO is optimistic about the potential market for these services [3]