Apple(US:AAPL) Sou Hu Cai Jing·2025-09-26 00:19Core Insights - Xiaomi's recent product launch event showcased a comprehensive range of new products, indicating a shift from being an internet player to a hardcore technology company [2][4] - The Xiaomi 17 series was highlighted as a direct competitor to Apple's iPhone, with a focus on surpassing Apple's offerings in various aspects [5][7] Product Highlights - The Xiaomi 17 series includes three models: standard, Pro, and Pro Max, featuring the new Snapdragon 8 Gen 2 processor built on a 3nm process, emphasizing high performance [9][19] - The design of the Xiaomi 17 balances lightweight and premium feel, with a thickness of 8.06mm and a weight of 191g, showcasing a sleek aesthetic [11][15] - The standard and Pro models have a screen size of 6.3 inches, while the Pro Max has a 6.9-inch display, catering to different user preferences [13] - The battery capacity is significant, with the standard version at 7000mAh and the Pro Max at 7500mAh, demonstrating superior endurance compared to competitors [19][22] - The introduction of a new back screen on the Pro and Pro Max models enhances user interaction, allowing for notifications and other functionalities [21] Technological Innovations - The Xiaomi 17 series utilizes a new red light-emitting material that improves brightness and energy efficiency by 11.4%, marking a significant advancement in domestic technology [17][18] - The camera system has been refined with Leica's tuning, focusing on portrait photography and enhancing image quality through advanced algorithms [24] Additional Products - The Xiaomi Pad 8 series was introduced, featuring an 11.2-inch 3.2K display and a lightweight design, emphasizing portability and usability [29][32] - The Pad 8 runs on the new Surge OS 3, designed to function like a computer, supporting various applications and multitasking capabilities [32][35] Strategic Vision - Xiaomi's CEO reiterated the company's commitment to developing its own SoC, with a planned investment of 50 billion yuan over the next decade, aiming for high-end market positioning [37]