NEW POWER(SZ:300152) Sou Hu Cai Jing·2025-09-26 02:17Core Insights - The report highlights the rapid growth of the global and Chinese online retail markets, with a compound annual growth rate (CAGR) of 7.6% from 2020 to 2024 and an expected 7.5% from 2025 to 2029, driven primarily by the Asia-Pacific region [2][16][25]. - China's online retail market is transitioning from rapid expansion to refined operations, with the number of online shoppers projected to reach 974 million by 2024, and emerging models like instant retail and live commerce becoming key growth drivers [2][16][17]. - The top 100 online retail companies in China are expected to generate sales exceeding 2.17 trillion yuan in 2025, reflecting a year-on-year growth of 13.6%, with over 60% of these companies achieving positive growth [2][17]. Global Online Retail Market - The global online retail market is experiencing high growth, with the Asia-Pacific, North America, and Europe regions accounting for 90% of the market share, and the Asia-Pacific region expected to reach a market size of $2.7 trillion by 2029 [2][16][25]. - The online retail market in North America is characterized by a stable growth structure led by major players like Amazon, Walmart, and eBay, with a projected market size of $1.71 trillion by 2029 [37][46]. - In Europe, the online retail market is growing steadily, with significant regional differences, and is increasingly influenced by digital payment and logistics infrastructure [48][56]. Chinese Online Retail Market - The Chinese online retail market is shifting towards precision operations, with a notable increase in retail share from lower-tier cities, which now account for 58% of the market [2][16][17]. - Instant retail and live commerce are emerging as significant growth engines, with rural online retail sales expected to grow at a CAGR of 11% from 2022 to 2024 [2][16][17]. - The top 100 online retail companies in China exhibit a "multi-format synergy" characteristic, with 63 consumer brand companies, 24 physical retail companies, and 13 e-commerce companies contributing to a trillion-yuan market [2][17]. Industry Trends and Innovations - The report identifies three major directions for industry development: retail media expansion through multi-channel marketing, differentiated positioning based on consumer needs, and innovative business models that enhance collaboration between suppliers and retailers [3][21]. - The rise of retail media is seen as a way for consumer brands and retailers to redefine their core value by becoming content producers and leveraging digital marketing strategies [21][23]. - The online sales ratio of physical retail companies is increasing, with over 60% of the top 70 physical retail companies achieving an online sales ratio exceeding 10% [20][21].