Seazen(SH:601155) Xin Jing Bao·2025-09-26 02:29Core Insights - The core theme of the event was "Two-way Efforts, Co-creating Happiness," focusing on collaboration and resource linkage within the industry [1][8] - The company introduced the "Five-Step Management Method" for its commercial operations, emphasizing refined and professional management practices [2][3] Group 1: Event Overview - The 2025 Eighth Commercial Annual Conference and the First "Yue Chain Plan" Partner Conference were held in Shanghai, attended by the chairman and thousands of partners [1] - The event aimed to gather industry forces and seize cooperation opportunities to advance the industry [1] Group 2: Five-Step Management Method - The "Five-Step Management Method" includes: building quality spaces, organizing content, finding brands, increasing sales, and sharing profits [2][3] - The company has invested 400 million yuan in 88 projects for space renovation and quality enhancement this year [2] Group 3: Strategic Initiatives - The "Yue Chain Plan" was launched to create an open and symbiotic commercial ecosystem by collaborating with high-quality brands and agents nationwide [1][5] - The plan aims to transform traditional one-way leasing into a three-way win model, linking brands, agents, and the company [5][6] Group 4: Financial Performance - In the first half of the year, the company achieved a total commercial operating revenue of 6.944 billion yuan, a year-on-year increase of 11.8% [7] - The gross profit from property leasing and management reached 4.573 billion yuan, with a gross profit margin of 71.20% [7] Group 5: Future Outlook - The company plans to expand its high-end commercial flagship projects in key urban areas, using the upgraded Changzhou Wujin Wuyue Plaza as a benchmark [8] - The focus has shifted from scale growth to quality co-creation, aligning with the operational goals of partner brands and investment capabilities [6]