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成都首家市内免税店正式揭幕 助力国际消费中心城市建设新篇章

Core Viewpoint - The opening of Chengdu's first city duty-free store marks a significant step in the city's development as an international consumption center, aiming to attract overseas consumption back to China and enhance the region's economic vitality [1][7][14]. Group 1: Store Overview - The Chengdu city duty-free store is a collaboration between China Tourism Group's subsidiary, China Duty Free Group, and local partners, featuring a theme of "Shop Chengdu, Enjoy Duty-Free" [1][3]. - The store is strategically located in the Renheng Land Plaza, adjacent to the core shopping district of Chunxi Road and Taikoo Li, enhancing its accessibility to consumers [8][11]. Group 2: Business Model and Offerings - The store operates on a dual-track business model of "duty-free + taxable" sales, offering a variety of products including cosmetics, alcohol, fashion items, and health products [11][12]. - It provides a "buy and refund" service for foreign travelers and residents from Hong Kong, Macau, and Taiwan, facilitating a seamless shopping experience [4][12]. Group 3: Economic and Cultural Impact - The establishment of the duty-free store is expected to inject new vitality into the Chengdu-Chongqing economic circle and strengthen the region's ability to connect with global resources [7][14]. - The store integrates local cultural elements, featuring themed areas that highlight Sichuan's unique products and culture, thus transforming cultural resources into consumer appeal [11][12]. Group 4: Promotional Activities - To celebrate its opening, the store launched significant promotional activities, including no-threshold shopping vouchers and exclusive membership benefits, aimed at enhancing the shopping experience for travelers [13][14]. Group 5: Future Prospects - The Chengdu duty-free store is positioned as a key platform for international consumption and cultural exchange, with plans to leverage global resources to promote local IPs and enhance the city's cultural presence worldwide [14][15].