Seazen(SH:601155) Xin Jing Bao·2025-09-26 07:00Core Insights - The core theme of the event was "Two-way Efforts, Co-creating Happiness," focusing on collaboration and resource linkage within the industry [1][6] - The company introduced the "Five-Step Management Method" for its commercial operations, emphasizing refined and professional management practices [2][3] Group 1: Event Overview - The 2025 Eighth Commercial Annual Conference and the First "Yue Chain Plan" Partner Conference were held in Shanghai, attended by the chairman and thousands of partners [1] - The event aimed to gather industry forces and seize cooperation opportunities, marking a strategic shift towards resource integration and value enhancement [1][4] Group 2: Five-Step Management Method - The "Five-Step Management Method" includes: "Build Good Spaces," "Group Content," "Find Brands," "Increase Sales," and "Share Profits," focusing on refined and professional commercial operations [2][3] - The company has invested 400 million yuan in 88 projects for space renovation and quality improvement this year [2] - The method aims to transform qualitative management into quantitative results, enhancing operational efficiency and accountability [3][6] Group 3: Yue Chain Plan - The "Yue Chain Plan" was launched to create an open and symbiotic commercial ecosystem by collaborating with high-quality brands and agents nationwide [1][4] - The plan emphasizes a three-way win model, linking brands, agents, and the company to foster trust and sustainable resource connections [4][5] - The first phase of the plan will select 10 certified brands and 80 core agents to ensure quality collaboration [5] Group 4: Business Performance - In the first half of the year, the company achieved a total commercial operating revenue of 6.944 billion yuan, a year-on-year increase of 11.8% [6] - The gross profit from property leasing and management reached 4.573 billion yuan, with a gross profit margin of 71.20%, indicating strong operational resilience [6] - The company has established 205 integrated projects across 141 cities, with a stable occupancy rate of 97.81% for its shopping centers [6][7]