
Group 1 - GAC Group and Huawei have announced the establishment of a new brand, "Qijing," with Liu Jiaming appointed as CEO to oversee brand strategy, product planning, market expansion, and operations [2][3] - Liu Jiaming brings over 25 years of automotive industry experience, having worked in various roles including sales, product planning, investment strategy, and technology management [2][3] - The appointment of Liu Jiaming signifies the strategic importance of the Qijing brand within both GAC and Huawei, indicating a rapid advancement in their strategic partnership [3][4] Group 2 - The collaboration between GAC and Huawei began with a strategic cooperation agreement signed in November last year, focusing on smart vehicle product development, marketing, and ecosystem services [4][6] - High-level interactions between GAC and Huawei executives have increased, with discussions on automotive industry trends and marketing innovations [4][6] - The Qijing brand is positioned as a high-priority initiative for GAC, with a dedicated new company established and Huawei deploying key personnel to support the project [7] Group 3 - Qijing aims to redefine the high-end smart electric vehicle market, leveraging the strengths of both companies to create a competitive edge [8][9] - The integration of Huawei's advanced smart technologies and GAC's manufacturing expertise is expected to meet the evolving consumer demand for safe and reliable smart driving experiences [8][9] - Qijing will utilize Huawei's IPD and IPMS systems to ensure collaboration throughout the product development and marketing processes, enhancing responsiveness to user needs [9] Group 4 - The launch of Qijing is seen as a strategic move to target the new generation of high-end automotive consumers, aiming to disrupt the current homogenized competition in the high-end electric vehicle market [9] - Qijing is positioned not just as a new player but as a "new species" in the automotive market, with a clear strategic direction [9]