雀巢咖啡焕新升级，签约樊振东为代言人

Core Viewpoint - Nestlé Coffee has signed Chinese table tennis player Fan Zhendong as its new brand ambassador, aiming to convey the belief that "every betterment begins with a small change" to consumers [1] Group 1: Brand Strategy - The brand's initiative "Every cup, for better" is designed to resonate with the aspirations of young consumers in China who are seeking internal value transformation [1] - The choice of Fan Zhendong as a brand ambassador reflects a shared commitment to the pursuit of "better" between the athlete and the brand [1] Group 2: Product Development - Nestlé Coffee 1+2 has undergone a comprehensive upgrade of its product formula, responding to the significant increase in consumer health awareness [1] - The brand aims to translate the spirit of "better" into tangible actions through continuous product renewal, emphasizing the integration of "better" values into every detail [1]