雷军年度演讲，卢伟冰台下“看戏”！为什么要全程亲力亲为？

Core Viewpoint - The annual speech by Lei Jun has evolved into a significant personal brand event, focusing on his narrative rather than just product launches, showcasing his unique storytelling ability and personal connection with the audience [5][10][16]. Group 1: Event Structure and Content - The speech lasted over two and a half hours, with Lei Jun presenting all content himself, which is a departure from typical corporate events where multiple speakers are involved [3][10]. - The first half of the speech focused on Xiaomi's ambitions in chip development and automotive technology, while the second half introduced 18 new products [3][10]. - Lei Jun's storytelling approach, including personal anecdotes and reflections on challenges, resonates deeply with the audience, making the event more than just a product showcase [7][8][16]. Group 2: Strategic Importance - The event serves as a declaration of Xiaomi's commitment to transitioning towards "hardcore technology," with Lei Jun as the only suitable spokesperson to convey this message [10][12]. - Lei Jun shared a pivotal decision made five years ago to invest 100 billion yuan in core technology development, emphasizing the courage required for such a strategic choice [13][16]. - The narrative of overcoming internal doubts and external criticisms adds emotional weight to the company's strategic direction, reinforcing the importance of leadership in communicating vision [12][16]. Group 3: Audience Engagement - The event has become a ritual for fans and followers, with many attending specifically to hear Lei Jun's stories rather than just to learn about new products [5][18]. - The personal connection established through storytelling enhances audience engagement, making the event a unique experience that cannot be replicated by other executives [8][16]. - The ongoing success of these annual speeches indicates a strong brand loyalty among Xiaomi's supporters, ensuring that Lei Jun will continue to be the face of this event in the future [18].