Apple(US:AAPL) Hua Er Jie Jian Wen·2025-09-26 20:14Core Insights - Apple is developing an application similar to ChatGPT, codenamed Veritas, aimed at significantly upgrading Siri and reshaping perceptions of its AI capabilities [1][2] - The new version of Siri is expected to launch in March next year, following previous delays due to engineering issues [3][4] - Apple is actively seeking external partnerships to enhance its AI technology, including discussions with OpenAI and Anthropic [4][6] Group 1 - The Veritas application is designed for internal testing of the new Siri technology, allowing employees to manage multiple conversations and access past chat records [2] - The underlying system for Veritas, codenamed Linwood, utilizes large language model technology and combines internal and third-party model developments [2] - The success of the new Siri is critical for Apple to remain competitive against rivals like Google and Samsung, especially as AI features become more influential in consumer purchasing decisions [1][4] Group 2 - The initial plan for the Siri upgrade was to launch in spring of the previous year, but a high failure rate of features led to delays [3] - The upgraded Siri aims to perform actions based on information displayed on the user's screen and allow seamless voice control [3] - Apple's CEO Tim Cook emphasized the importance of winning in the AI space, indicating significant investments in AI-driven products and services [6]