希望雷军和小米摆脱“力工思维”

Core Viewpoint - The annual speech by Lei Jun highlighted the challenges faced by Xiaomi, emphasizing resilience despite external skepticism and market pressures [1][2][4]. Group 1: Company Performance and Market Reaction - Xiaomi's stock price dropped by 8% on September 26, indicating a negative market reaction to the recent developments [4]. - Historically, Xiaomi's stock has generally risen after Lei Jun's speeches, with a notable increase of 4.24% in 2024, except for 2021 [5]. - The unusual market response this year may be attributed to issues with the Xiaomi 17 model [6]. Group 2: Product Development and Innovation - The Xiaomi 17 skipped the 16 designation, directly competing with the iPhone, which raised expectations [7]. - Concerns were raised regarding the Xiaomi 17's innovation, with criticisms about downgraded features and specifications [10][12]. - The absence of a self-developed chip in the Xiaomi 17 has disappointed fans, as self-developed technology is often associated with high-end branding [18][20]. Group 3: Brand Strategy and Consumer Expectations - Xiaomi aims to complete its brand high-end strategy within a year, which requires a shift from a focus on cost-performance to brand premiumization [15][16]. - The company is encouraged to align its product offerings with consumer expectations for high-end devices, which includes either raising prices or adjusting specifications [16][19]. - There is a call for Xiaomi fans to support the brand's transition to high-end products, emphasizing the need for mutual commitment between the company and its consumers [17][25]. Group 4: Leadership and Corporate Culture - Lei Jun's leadership style is characterized by a "hardworking mentality," which may lead to perceptions of fatigue among consumers [29][30]. - The narrative of struggle and perseverance in speeches may create a disconnect with the audience, suggesting a need for a more relatable and engaging communication style [34][35].