CSCEC(SH:601668) Zhong Guo Jing Ying Bao·2025-09-27 01:01Core Viewpoint - The opening of the "Yunhe Jiuyuan" project by China State Construction's subsidiary, Zhongjian Jiuhuo, has garnered significant market attention, achieving rapid sales in the Beijing sub-center area, indicating a strong demand for new housing in Tongzhou following the relaxation of purchase restrictions [1][5]. Group 1: Project Overview - The "Yunhe Jiuyuan" project officially opened on September 20, 2023, with 573 units sold on the first day and a total of 364 units signed within five days, achieving a sales rate of 75% on the opening day [4][1]. - The project is part of a larger land acquisition by Zhongjian Jiuhuo, which secured a group of plots in Tongzhou for a total of 7.491 billion yuan, marking its return to the Beijing market after a two-year hiatus [2][5]. - The total land area for the project is 11.28 hectares, with a planned construction scale of nearly 300,000 square meters, making it one of the largest comprehensive projects in Tongzhou in recent years [2][5]. Group 2: Market Context - Since the relaxation of "dual purchase restrictions" last year, the Tongzhou real estate market has seen increased activity, with several new projects launched in the area [5][6]. - The project features a variety of unit sizes, with smaller units priced competitively against nearby projects, while larger units have set new price records for the area, with prices exceeding 80,000 yuan per square meter for units over 200 square meters [3][4]. - The competitive landscape includes other projects like "Manyun ONE," which has a lower average price per square meter, highlighting the diverse pricing strategies in the market [3][4]. Group 3: Company Strategy - Zhongjian Jiuhuo aims to strengthen its presence in the Beijing market, with the "Yunhe Jiuyuan" project being a key focus for the year, reflecting the company's strategy to enhance its market share in a competitive environment [7][5]. - The company has been relatively inactive in Beijing over the past two years, with its last land acquisition prior to this project occurring in June 2023, indicating a strategic shift to capitalize on current market conditions [7][6]. - In 2022, Zhongjian Jiuhuo's sales in Beijing were significantly lower compared to its performance in Shanghai, where it achieved higher sales figures, suggesting a need for improved performance in the Beijing market [7][6].