Core Insights - The new policy "沪六条" has significantly stimulated housing demand in Shanghai, leading to notable increases in both new and second-hand property transactions, particularly in the outer ring areas [1][2][3] Market Performance - The outer ring market has seen a marked increase in transaction volume, with new home sales in this area accounting for 73.45% of total sales in the first month post-policy, a 12.29% increase from the annual average [1][2] - In the first two weeks following the policy announcement, the outer ring's transaction share was 49.5% and 49.1%, respectively, surpassing the annual average of 44.3% [2] Sales Data - In September, the total number of second-hand homes (including commercial properties) signed online reached 16,677, with daily signings exceeding 1,000 on weekends [3][4] - The first week after the policy saw a 8.5% increase in second-hand home transactions, while the second week experienced a slight decline of 9.3%, indicating a need for time to restore market confidence [4] Developer Activity - High-end properties continue to perform well, with several projects selling out quickly after the policy implementation, such as 保利·海上印 and 嘉里金陵华庭, which achieved record sales [5][6] - Developers are accelerating project launches in anticipation of the traditional sales peak in September and October, with multiple new projects receiving pre-sale permits [6] Market Sentiment - The policy has altered the mindset of both sellers and buyers, leading to increased negotiation dynamics, although the overall market remains in an adjustment phase [4][6] - The demand for improved housing options has risen, with a significant portion of new buyers being upgrade seekers [1][2]
上海楼市新政“满月”:二手房成交闪现日超千套 外环外热度攀升