21对话｜华望会和昊铂形成内部竞争吗？

Core Insights - The competition between Huawang and Gaokai's high-end brand, Haobo, may lead to a shift in market share and brand recognition [2] Group 1: Product Differentiation - The most significant difference in product offerings is the inclusion of Huawei's products and technology, which attracts users who are inclined to "try" or "experience" Huawei products [2] - Haobo aims to leverage the brand assets of GAC's internal models, focusing on existing users of GAC vehicles [2] Group 2: Consumer Psychology - The core psychological need that Haobo seeks to fulfill is the "sense of security," aiming to provide a familiar luxury experience to its target audience [2] - The underlying psychological logic for consumers is based on the comfort derived from familiarity with the brand [2]