Core Viewpoint - The company is undergoing significant transformations to adapt to the changing automotive market, focusing on user needs and insights rather than traditional market scanning methods [1] Group 1: Company Transformation - The company initiated the "Panyu Action" last year, indicating a strategic shift towards innovation and development [1] - The company is learning from Huawei's Integrated Product Development (IPD) process to enhance its product development capabilities [1] Group 2: Market Positioning - As a traditional automaker, the company acknowledges a lack of focus on user-centric thinking compared to new energy vehicle manufacturers [1] - The current market environment has no vacant spaces, and the competition is now centered around capturing consumer mindsets [1] - The company is now prioritizing insights into user needs and understanding consumer behavior [1]
引入华为IPD流程,给广汽带来的最大改变是什么?