中国企业霸榜全球16年，用一招破解百年难题，代价是1.2万员工？

Core Insights - The article highlights the transformation of the Chinese home appliance market from being dominated by foreign brands to the rise of Chinese brands, particularly Haier, which has maintained its position as the global leader in large home appliance sales for 16 consecutive years [2][4][24] - The underlying factor driving this evolution is Haier's "Rendanheyi" (人单合一) management model, which has been in practice for 20 years, allowing the company to adapt to market changes and enhance organizational efficiency [2][12][25] Group 1: Market Transformation - Over the past 16 years, the home appliance market has shifted from being led by foreign brands to a significant presence of Chinese brands, indicating a fundamental change in organizational logic and how companies relate to their customers [4][8] - Traditional hierarchical management structures have become less effective in the digital age, leading to inefficiencies in responding to market demands and user needs [6][8] Group 2: Haier's Management Model - Haier's "Rendanheyi" model emphasizes the importance of individual employee empowerment and direct decision-making, contrasting with traditional top-down management approaches [10][12] - The model was initiated in response to the challenges of large-scale operations, where decision-making was often slow and disconnected from customer feedback [12][14] Group 3: Organizational Change - Between 2013 and 2014, Haier underwent a significant organizational restructuring, reducing its middle management by over 12,000 positions and creating more than 4,000 small, autonomous units with decision-making power [14][16] - This restructuring allowed for greater responsiveness to market needs and fostered a culture of innovation and individual accountability within the company [14][20] Group 4: Ecosystem Collaboration - The evolution of the "Rendanheyi" model from version 1.0, which focused on maximizing individual value, to version 2.0, which emphasizes ecosystem collaboration, showcases Haier's adaptability and forward-thinking approach [16][20] - Collaborations with partners, such as the deepened relationship with Jianfa Real Estate, illustrate how Haier is creating value through co-creation and expanding its service boundaries [20][22] Group 5: Future Outlook - Haier's growth trajectory, with multiple listed companies and numerous innovative ventures in the pipeline, serves as a testament to the effectiveness of its management model [24][25] - The company is positioned to navigate future market changes and technological advancements by continuing to empower individual creativity and fostering a collaborative ecosystem [25]