21独家｜理想i6今年保守产能4.5万-5万台

Core Insights - The launch of the Li Auto i6, priced at 249,800 yuan, is seen as a critical move for the company after three months of declining sales, with a promotional price of 239,800 yuan during the initial sales period [2][3] - The i6 features a range of 720 km and dimensions that surpass the Tesla Model Y, while being priced lower by 13,700 yuan [2] - The company has adopted a new marketing strategy by skipping the pre-order phase and allowing customers a 7-day decision period [2][4] Sales and Production - Internal reports indicate that the i6 has already surpassed the initial sales figures of the L9 model, with significant interest from both external customers and internal employees [3] - The production capacity for the i6 is projected to be between 45,000 to 50,000 units for the year, with a ramp-up plan that includes 7,000 units in September and 13,000 units in October [3][4] - The company aims to deliver 50,000 units within three months, which is considered a modest target but crucial for establishing a foothold in the electric vehicle market [6] Market Strategy - The i6's launch strategy emphasizes a steady approach rather than an aggressive marketing blitz, with a focus on maintaining a consistent sales rhythm [5] - The company has learned from past product launches, opting to focus on fewer models to avoid overwhelming potential customers with choices [9][10] - The decision to eliminate the i7 model was based on market demand and the realization that the i6 and i8 better meet consumer needs in the current economic climate [10]