POP MART(HK:09992) Ren Min Ri Bao·2025-09-28 00:29Group 1 - The article highlights the integration of cultural, commercial, and tourism sectors in Beijing's Chaoyang District, exemplified by the success of the Pop Mart City Park, which attracts visitors through unique IP interactions and immersive experiences [1][3] - The district is leveraging its status as a national cultural industry innovation experimental zone to promote high-quality cultural industry development, focusing on new cultural consumption models and enhancing people's cultural satisfaction [1][2] - Significant investments are being made in the cultural sector, with an annual allocation of 150 million yuan for cultural industry guidance funds, resulting in the establishment of five hundred billion yuan parks and over thirty-six municipal parks [2] Group 2 - The opening of the "Weibo IN" esports venue, which spans 42,000 square meters, is expected to host hundreds of events annually, contributing to the vibrant commercial landscape of the area [2] - The rise of trendy toys, such as "Labubu" and "Wakuku," is positioning Chaoyang District as a key player in the trendy toy industry, supported by a complete ecosystem that facilitates product design and market entry [3] - The district is actively creating diverse cultural consumption scenarios through events like concerts and esports, which are expected to drive significant economic activity, with projections of 170 million attendees and over 7.5 billion yuan in consumption by mid-2025 [4]