XIAOMI(HK:01810) Sou Hu Cai Jing·2025-09-28 02:29Core Insights - Xiaomi's founder Lei Jun delivered his sixth annual speech focusing on "Change," unveiling the new Xiaomi 17 series and various ecosystem products, including Xiaomi's customized automotive services [1][3][20] - The launch of the Xiaomi 17 series showcases the company's continuous innovation in mobile, automotive, and technology ecosystems, marking a significant transformation over the past five years [3][20] Product Launches - The Xiaomi 17 series includes the standard version starting at 4499 yuan, the Pro version at 4999 yuan, and the Pro Max starting at 5999 yuan, with pre-sales beginning on September 27 [5][6] - The new Xiaomi products also include the Xiaomi Pad 8 starting at 2199 yuan, the Mi Home washing machine Pro starting at 3999 yuan, and the Mi TV S Pro Mini LED 2026 starting at 5199 yuan [5][19] Technological Innovations - The Xiaomi 17 series features the "Miao Enjoy Back Screen" innovation, which redefines smartphone interaction and enhances user experience with personalized features [6][8] - The series is powered by the fifth-generation Snapdragon 8 chip, utilizing a 3nm process, with CPU performance comparable to A19 Pro and a GPU performance increase of 34.6% [6][12] Automotive Developments - Xiaomi introduced its first customized automotive service, offering 26 personalized options for the Xiaomi YU7 Max and Xiaomi SU7 Ultra, aiming to provide a luxury experience [15][17] - The Xiaomi YU7 SUV has achieved over 40,000 deliveries since its launch, with a significant portion of buyers being families [15][17] Strategic Direction - Xiaomi aims to transition from an "Internet company" to a "hardcore technology company," with a commitment to invest 100 billion yuan in core technology research over the next five years [20][22] - The company has significantly increased its R&D investment from 9.3 billion yuan in 2020 to an expected 30 billion yuan in 2024, doubling its R&D personnel [22][24] Market Positioning - Xiaomi's SU7 series has become one of the best-selling cars in its category, and the company has made significant strides in the high-end smartphone and home appliance markets [25][19] - The company has successfully positioned itself against competitors like Apple, particularly in the high-end smartphone segment, and has seen substantial growth in its technology home appliance revenue [25][19]