Core Viewpoint - The company has successfully transformed from a street snack into a national business over the past two decades, with a strong focus on product innovation, channel expansion, and governance efficiency [1][2] Group 1: Product and Revenue - The classic spicy strips continue to provide stable cash flow, while vegetable products like konjac and seaweed snacks are capturing the growing health-conscious demand, with projected revenue of 3.37 billion yuan in 2024, accounting for 54% of total revenue [1] - The spicy strip industry is experiencing expansion, with the company leading in the sweet and spicy segment, supported by a differentiated product strategy that includes five major flavor types [1][2] Group 2: Channel Strategy - The company has a solid foundation in traditional retail channels such as supermarkets and convenience stores, while rapidly expanding into bulk snacks and live e-commerce, achieving 94 live broadcasts on Douyin in 90 days [1] - The company employs a dual-channel strategy to enhance control over distributors, with the number of cooperative distributors increasing to 1,879, a year-on-year growth of approximately 10% [1] Group 3: Supply Chain and Governance - The company operates five direct-owned factories in Henan and has introduced 5G production lines, which have reduced costs and ensured food safety [1] - Family ownership of 78% enhances decision-making efficiency, and equity incentives are in place to bind the core team for future expansion [1] Group 4: Growth Potential in Konjac Products - The konjac food segment has shown a compound annual growth rate of over 20% from 2014 to 2023, indicating significant market potential [2] - The company is focusing on enhancing flavor research and expanding its product offerings to solidify its leading position in the konjac market [2] Group 5: Financial Projections - Revenue projections for the company are 7.517 billion yuan, 9.019 billion yuan, and 10.630 billion yuan for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 20.0% for the first two years and 17.9% for 2027 [2] - Expected net profit for the same years is 1.408 billion yuan, 1.739 billion yuan, and 2.151 billion yuan, with growth rates of 31.8%, 23.5%, and 23.7% respectively [2]
卫龙美味(09985.HK)：从单极领先到双轮驱动 以美味勾勒品类扩张新路径