Core Insights - The event held on September 27 in Hangzhou, themed "Charging Through Rain to Protect Mountains and Seas," marked the launch of the lightweight outdoor series featuring the "Three-State Membrane" technology by 361 Degrees, a leading Chinese sportswear brand [1] - The event highlighted the collaboration between 361 Degrees and Wuhan Textile University, showcasing technological breakthroughs in outdoor apparel [1][22] Product Innovation - The lightweight outdoor series includes the "御屏冲锋衣" (Yuping Jacket), which is the first product to utilize the newly developed "Three-State Membrane" technology, designed for superior water resistance, breathability, and wind protection [22] - The jacket features a professional three-in-one hard shell design and a nano-level poreless membrane technology that creates an intelligent dynamic protection system, ensuring comfort and dryness even in extreme weather conditions [22][26] Brand Philosophy and Social Responsibility - The event emphasized the brand's commitment to environmental protection, with brand ambassador Sun Yang sharing his experiences in the ancient cypress protection area and donating outdoor gear to support forest rangers [12][17] - The discussions during the event underscored the philosophy of "People Protect Nature, Clothing Protects People," highlighting the importance of community involvement in environmental conservation [17][20] Market Positioning - 361 Degrees aims to enhance its market position by focusing on technological innovation and user-centered design, responding to the growing demand for professional and high-tech outdoor gear [22][26] - The launch event integrated product functionality with the brand's social responsibility, showcasing the company's innovative strength in the professional sports sector [26]
为热爱，护山海！孙杨携手361度轻野御屏冲锋衣赋能户外探索