Core Viewpoint - The company Wanchen Group, the parent company of the snack brand "Haoxianglai," is officially pursuing an IPO in Hong Kong after submitting its prospectus, aiming for a dual listing in both A-share and H-share markets [1][2]. Company Overview - Wanchen Group was established in 2011, initially focusing on the research, cultivation, and sale of edible fungi. It went public in A-shares in 2021 and later entered the discount snack market through acquisitions [3]. - The company launched its discount snack brand "Luxiaochan" in August 2022 and has since acquired several brands, consolidating them under "Haoxianglai Brand Snacks" by September 2023 [4]. Store Expansion - As of early 2023, Wanchen Group had approximately 14,000 stores, while its competitor "Mingminghen Mang" had around 15,000. However, by September 2023, Mingminghen Mang's store count surpassed 20,000, widening the gap as Wanchen Group's growth slowed to 15,300 stores by mid-2025 [2][5][16]. - The company experienced a significant increase in store count from 232 at the end of 2022 to 4,726 by the end of 2023, and projected to reach 14,196 by the end of 2024 [4][6]. Financial Performance - Wanchen Group's revenue grew from 5.49 billion yuan in 2022 to 323.29 billion yuan in 2024, with a net profit of 8.23 billion yuan in 2024. In the first half of 2025, revenue reached 225.83 billion yuan, marking a 106.9% year-on-year increase [13][14]. - The company's gross margin has been gradually improving, from 1.1% in 2022 to 11.4% in the first half of 2025, reflecting a 0.7 percentage point increase year-on-year [15]. Management Changes - The former chairman Wang Jiankun was under investigation earlier in the year but was later cleared. Following his resignation in July 2025, Wang Lijing, his sister, took over as chairman, which may impact the company's future expansion efforts [9][10][11]. Market Growth - The discount snack market in China is rapidly expanding, with the market size projected to grow from 7.3 billion yuan in 2019 to 613.7 billion yuan by 2029, at a compound annual growth rate of 36.5% [12].
万辰集团冲刺“A+H”：前任董事长风波后，如何重启门店扩张引擎？