布局“健康轻食”赛道，双汇高端轻食品牌“简颂”发布多款新品

Core Insights - The core idea of the news is the launch of new products by Shuanghui's high-end light food brand "Jiansong," emphasizing the brand's philosophy of "simplicity, health, and nutrition" through a recent event in Xuchang, Henan [1][4]. Group 1: Product Launch - The new product launch event featured Jiansong salad chicken breast, chicken small breast, and luncheon meat series, highlighting the brand's commitment to healthy eating [1][5]. - The theme of the event was "Pleasing Yourself," showcasing Jiansong's health advocacy of "light wellness and sustainability" [4]. Group 2: Strategic Positioning - Jiansong series represents Shuanghui's new strategy in the "healthy light food" sector, leveraging its own farms producing 300 million chickens annually and utilizing antibiotic-free chicken meat and clean formula technology [3]. - The launch signifies a strategic deepening for Shuanghui in the healthy light food market, reflecting the company's efforts to refine and expand its product lines [4]. Group 3: Future Focus - Shuanghui aims to continue focusing on the meat industry, striving to meet consumer aspirations for a better life by introducing more healthy, safe, nutritious, and delicious products to cater to increasingly diverse consumer needs [4].