最年长又最年轻 ，中国长安汽车如何“老树发新芽”

Core Viewpoint - China Changan Automobile Group has been established as a state-owned enterprise under the direct management of the State-owned Assets Supervision and Administration Commission, marking a significant strategic deployment for national development and state-owned enterprise reform [1][3]. Group 1: Historical Context and Strategic Goals - Changan Automobile has a rich history of 163 years, evolving from a military factory during wartime to a modern automotive leader, aligning closely with national strategies [1][3]. - The company aims to become a world-class automotive group with global competitiveness and independent core technologies, as emphasized by its leadership [3][6]. Group 2: Challenges and Adaptation - Changan faces three main challenges: adapting a long-standing enterprise to modern demands, navigating fierce market competition, and maintaining long-term growth while ensuring efficiency and market share [3][6]. - The company emphasizes the importance of technological innovation, quality, user responsibility, and passionate leadership to overcome these challenges [3][4]. Group 3: Sales and Production Goals - For 2024, Changan targets total vehicle sales of 3 million units, including 1 million new energy vehicles (NEVs), with a cumulative sales goal of 30 million units since its establishment [7][8]. - The company plans to achieve a production and sales scale of 5 million vehicles by 2030, with NEVs accounting for over 60% of sales and overseas sales exceeding 30% [7][8]. Group 4: Strategic Initiatives - Changan is advancing three major plans: the "Shangri-La" plan for new energy, the "Beidou Tianzhu" plan for intelligence, and the "Haina Baichuan" plan for globalization, aiming to fulfill its vision of becoming a world-class automotive group [8][10]. - The company will invest 200 billion yuan over the next decade to enhance electric and intelligent transformation, focusing on core technologies and establishing a comprehensive innovation system [10][11]. Group 5: Global Expansion and Brand Strategy - Changan is implementing a global "152" strategy, establishing a presence in five major overseas markets and planning 20 overseas factories, with 9 already operational [11][12]. - The company is focusing on brand differentiation and positioning to avoid internal competition and resource wastage, ensuring clarity in brand strategy across its three new energy brands: Avita, Deep Blue, and Changan Qiyuan [13][15].