Shanxi Xinghuacun Fen Wine Factory (SH:600809) Bei Ke Cai Jing·2025-09-28 10:09Core Viewpoint - The 2025 Fenjiu Sealing Ceremony has commenced, emphasizing the themes of "Respect for Heaven, Love for People, Heritage, and Innovation," while celebrating the 110th anniversary of Fenjiu's gold medal at the Panama International Exposition [1] Group 1: Event Overview - The ceremony has been held ten times and has become a significant cultural IP within the industry, showcasing Fenjiu's commitment to producing quality liquor and preserving its heritage [1] - The event serves as a platform to promote the cultural confidence of Chinese liquor, particularly focusing on the "clear, pure, and righteous" quality of Fenjiu [1] Group 2: Themes and Cultural Significance - The 2025 ceremony introduces a new theme of "Innovation" alongside the existing themes, creating four thematic sections that reflect the spirit of Fenjiu culture [1] - The four themes are: - "Respect for Heaven," focusing on reverence for nature and gratitude for its gifts - "Love for People," highlighting the emotional connection and warmth in the liquor - "Heritage," emphasizing the continuity of skills and the enduring spirit - "Innovation," showcasing the determination to uphold traditions while pursuing future dreams [1]