TENCENT(HK:00700) 3 6 Ke·2025-09-28 10:50Core Viewpoint - The article discusses the recent launch of the "Smart Reply" feature by WeChat, which utilizes AI to enhance user interaction for public account creators, addressing the challenges of content engagement and operational efficiency in the competitive WeChat ecosystem [1][8]. Group 1: WeChat's Smart Reply Feature - WeChat has introduced the "Smart Reply" function, allowing creators to automate responses based on historical content and user interaction styles [1]. - This feature enables creators to maintain user engagement 24/7, providing instant replies to user inquiries and enhancing the overall user experience [1][8]. - The integration of AI capabilities into WeChat aims to simplify the operational tasks for public account creators, making it easier for them to interact with their audience [4][6]. Group 2: Impact on Content Creators - The "Smart Reply" feature is particularly beneficial for individual creators who often struggle with the operational demands of managing their public accounts [2][8]. - By automating responses, creators can focus more on content creation rather than on the time-consuming task of user interaction, which is crucial for maintaining audience interest [2][8]. - The feature addresses the issue of user engagement, which has been a significant barrier for many personal public accounts during the initial growth phase [8]. Group 3: Comparison with Previous AI Offerings - This is not the first AI service from WeChat; previously, Tencent introduced the "Tencent Yuanqi" AI product, which required users to design prompts and create knowledge bases, posing a barrier for many creators [4][6]. - The new "Smart Reply" function eliminates the need for complex setup, allowing users to activate the feature with minimal effort, thus broadening its accessibility [4][6]. - The shift towards a more user-friendly design reflects a broader trend in the tech industry, emphasizing ease of use and immediate functionality for users [6]. Group 4: Data and Strategic Implications - The implementation of "Smart Reply" may also serve Tencent's strategic interests by allowing the company to collect data from creators, which is essential for the AI's knowledge base [8]. - By requiring creators to authorize the use of their data for the AI to function effectively, Tencent positions itself to gain valuable insights while enhancing the service offered to users [8].