A股上市后业绩承压，五芳斋拟赴港上市加快海外业务布局

Core Viewpoint - Wufangzhai plans to go public in Hong Kong to enhance its international brand image and diversify its capital operations, aiming for high-quality development [1] Group 1: Company Listing Plans - Wufangzhai's board has approved the proposal to initiate the process for issuing H-shares and listing on the Hong Kong Stock Exchange [1] - The move is part of the company's strategy to accelerate internationalization and improve overseas business layout [1] Group 2: Financial Performance - In 2024, Wufangzhai experienced a decline in both revenue and net profit, with revenue down 14.57% and net profit down 14.24% year-on-year [3] - The company reported its lowest revenue since listing, with 2024 revenue at 15.79 billion, a decrease of 18.64% for its core product, rice dumplings [3] - The company’s performance post-listing has not surpassed the 2021 levels, indicating ongoing financial challenges [3] Group 3: Market Conditions - Increased market competition is identified as a key external factor contributing to revenue decline [3] - Internally, the limitations of rice dumpling sales due to regional and seasonal factors have significantly impacted overall revenue [3] - Despite efforts to diversify into mooncakes, meals, egg products, and pastries, these segments have not met expectations [3] Group 4: Recent Developments - In the first half of the year, Wufangzhai's revenue saw a slight increase of 0.66%, while net profit decreased by 16.7% [4] - The company has made progress in international markets, successfully entering South Korea, UAE, and Thailand, and has obtained export qualifications for non-dumpling products [4]