A股上市后业绩承压 五芳斋拟赴港上市加快海外业务布局

Core Viewpoint - Wufangzhai plans to list on the Hong Kong Stock Exchange to enhance its international brand image and diversify its capital operations, despite facing declining revenues and profits in 2024 [2][3] Group 1: Company Strategy - The board of Wufangzhai has approved the proposal to initiate preparations for issuing H-shares and listing on the Hong Kong Stock Exchange to accelerate its international strategy and improve overseas financing capabilities [2] - The company aims to enhance its international brand image and support high-quality development through this listing [2] Group 2: Financial Performance - In 2024, Wufangzhai reported a 14.57% decline in revenue and a 14.24% drop in net profit compared to the previous year, marking the lowest revenue year since its listing [2][3] - The core product, zongzi, generated revenue of 1.579 billion yuan in 2024, down 18.64%, significantly impacting overall revenue [3] - Despite a slight revenue increase of 0.66% in the first half of the year, net profit decreased by 16.7% [3] Group 3: Market Challenges - The company faces external pressures from intensified market competition, leading to an overall revenue decline [3] - Internal challenges include the seasonal and regional limitations of zongzi sales, as well as underperformance in other product lines such as mooncakes and snacks [3]