“粽子第一股”五芳斋再闯港股

Core Viewpoint - Wufangzhai, known as the "first stock of zongzi," plans to list on the Hong Kong Stock Exchange to accelerate its international strategy and enhance its overseas business layout, aiming for high-quality development and diversified capital operations [1] Group 1: Company Overview - Founded in 1921, Wufangzhai is one of the first "Chinese Time-honored Brands" and was listed on the Shanghai Stock Exchange in August 2022 [1] - The company primarily engages in the research, production, and sales of glutinous rice-based foods, with a product range that includes zongzi, mooncakes, tangyuan, pastries, egg products, and other rice-based items [1] Group 2: Financial Performance - In 2024, Wufangzhai reported a revenue of 2.251 billion yuan, a year-on-year decrease of 14.57%, and a net profit attributable to shareholders of 142 million yuan, down 14.24% [1] - The core zongzi product line generated revenue of 1.579 billion yuan in 2024, reflecting an 18.64% decline year-on-year [1] - For the first half of 2025, the company achieved a revenue of 1.592 billion yuan, a slight increase of 0.66%, while the net profit attributable to shareholders was 195 million yuan, down 16.7% [1] Group 3: International Expansion Strategy - Wufangzhai aims to enhance its international strategy and overseas business layout, with plans to establish a presence in markets such as Singapore, France, Japan, South Korea, UAE, and Thailand [2][3] - The company has already set up a Singapore investment company and a restaurant company, and has received export qualifications for non-zongzi products [2] Group 4: Challenges in International Markets - Currently, Wufangzhai's revenue from overseas markets is relatively small, accounting for approximately 0.7% of total revenue in 2024 and decreasing to about 0.4% in the first half of 2025 [3] - The company faced challenges with its mooncake products being rejected in South Korea due to non-compliance with local standards, highlighting the need for careful navigation of international regulations and market conditions [4]