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终结多年格局!江苏银行靠体育IP成城商行一哥

Core Viewpoint - Jiangsu Bank has surpassed Beijing Bank with a total asset scale of 4.79 trillion yuan, becoming the leading city commercial bank in China, supported by strong profitability and strategic regional focus [1][17]. Group 1: Financial Performance - In 2024, Jiangsu Bank achieved a net profit of 33.306 billion yuan, averaging over 91 million yuan daily, with a further increase to 20.238 billion yuan in the first half of 2025, averaging over 112 million yuan daily [1]. - The bank's net interest margin has been under pressure, yet it has managed to grow its net interest income by 21.94% year-on-year in Q1 2025 [9]. Group 2: Regional Focus and Strategy - Jiangsu Bank's growth is attributed to its deep engagement in the Yangtze River Delta and a precise service strategy for the real economy, benefiting from the region's economic advantages [2]. - The bank's loans to the manufacturing sector grew by 19.41% year-on-year, and loans to scientific research and technical services surged by 141.09%, both significantly above industry averages [2]. Group 3: Business Optimization and Digital Transformation - The bank has optimized its asset-liability management and retail business, enhancing its profitability through a dual strategy of cost reduction and revenue increase [7]. - As of Q1 2025, the retail assets under management (AUM) exceeded 1.5 trillion yuan, positioning Jiangsu Bank as a leader among city commercial banks [9]. Group 4: Risk Management and Brand Development - Jiangsu Bank's non-performing loan ratio decreased to 0.84% by June 2025, continuing a four-year downward trend, significantly lower than the industry average of 1.18% [10]. - The bank's provision coverage ratio reached 350.10% by the end of 2024, well above the industry average, indicating strong risk mitigation capabilities [13]. Group 5: Future Outlook - Jiangsu Bank aims to integrate its development with the high-quality growth of the regional economy, focusing on smart, distinctive, international, and comprehensive strategies [15]. - The bank's brand influence has been enhanced through innovative marketing strategies, such as sponsoring local sports events, leading to a significant increase in app downloads and younger customer acquisition [10][14].