BABA(US:BABA) Cai Fu Zai Xian·2025-09-29 01:30Core Insights - The tourism market is experiencing a peak in travel demand as the National Day holiday approaches, prompting Douyin Life Services to launch a special guarantee initiative to enhance consumer experience during this period [1] Group 1: Service Efficiency Enhancements - The platform has introduced a "Rapid Compensation" scheme to streamline service processes and improve efficiency, addressing common issues such as hotel overbooking and ticketing problems with a commitment to resolve issues on the first contact or provide compensation [2] - Douyin Life Services has expanded its customer service team to offer 24/7 support, ensuring consumers receive timely assistance regardless of when issues arise [2] - Special refund and modification guarantees have been implemented for hotel and travel products, covering situations like pregnancy or severe weather, with the platform willing to cover up to three times the order amount for additional accommodation costs [2] Group 2: Consumer Experience Guarantees - The platform has partnered with merchants to launch "Safe Play," "Safe Travel," and "Safe Stay" guarantees, providing compensation and support for common issues encountered during travel and accommodation [3] - Douyin Life Services is intensifying efforts to penalize merchants engaging in price gouging or misleading advertising, thereby maintaining fair pricing and enhancing consumer experience [3] - Proactive measures have been taken to ensure adequate stock and operational status in popular tourist areas, preventing consumer disappointment due to unavailability [3] Group 3: Comprehensive Consumer Protection - The platform is enhancing service oversight by monitoring merchant operations and inventory in real-time, providing alerts to consumers about any operational anomalies [4] - A daily inspection mechanism has been established for the dining and entertainment sectors to address severe service issues, encouraging merchants to improve service quality [4] - For group travelers, the platform is providing clear travel information and proactively reaching out to consumers to address issues such as forced shopping or false advertising, ensuring a comprehensive protective approach to enhance travel experiences [4]