XIAOMI(HK:01810) 3 6 Ke·2025-09-29 04:22Core Insights - The core theme of the recent speech by Xiaomi's founder Lei Jun is "change," highlighting the company's transformation from an internet company to a hard-tech company, as well as its high-end strategy advancement [1] Product Launch and Pricing - Xiaomi introduced the 17 series smartphones, customized automotive services, and various new products such as TVs, washing machines, routers, and speakers, with noticeable price increases [3] - The starting price for the automotive customization service is 100,000 yuan, targeting high-end models like YU7 Max and SU7 Ultra [3] - The new router is priced at 1,699 yuan and the speaker at 1,999 yuan, exceeding traditional Xiaomi user price expectations [3] Competitive Positioning - Lei Jun emphasized that Xiaomi's standard version of the 17 series is designed to be comparable to the iPhone 17 Pro, showcasing a commitment to high performance [4] - Xiaomi 17 features aggressive specifications, including a 7,000mAh battery, which is nearly double the iPhone 17's 3,692mAh, offering a battery life of 22.1 hours, surpassing the iPhone by 11.5 hours [9] Technological Advancements - The Xiaomi 17 series utilizes the fifth-generation Snapdragon 8 processor, manufactured with the latest 3nm process technology, and claims to maintain lower temperatures than the iPhone 17 during intensive use [4] - The device also features a new red-emitting material developed in collaboration with LumiBlue, which reportedly has higher luminous efficiency than the best imported materials [7] AI and User Experience - The introduction of a back screen feature allows users to set clocks and notifications, catering to the growing trend of "rear selfies" among social media users [9] - AI functionalities were mentioned briefly, focusing on AI-assisted image generation for wallpapers [10] Chip Development Strategy - Xiaomi's journey in chip development has been tumultuous, with the company previously halting its chip project in 2018 due to low sales and high R&D costs [11] - The company is now planning to release its next generation of chips, aiming for a minimum of 10 million units per generation to achieve breakeven [12] - Xiaomi will continue to collaborate with Qualcomm and MediaTek while testing its self-developed chips in suitable products [12] Long-term Vision - Lei Jun stated that developing self-made SoCs is essential for Xiaomi's success, requiring a commitment of at least ten years and an investment of 50 billion yuan [12]