CHOW TAI FOOK(HK:01929) Bei Jing Shang Bao·2025-09-29 05:11Core Viewpoint - The article discusses the recent surge in gold prices and its impact on domestic jewelry prices, with several brands announcing significant price increases for their gold jewelry products. Group 1: Gold Price Surge - On September 29, spot gold prices exceeded $3,800 per ounce, reaching a daily high of $3,806.80, marking an increase of over 1% in a single day [3] - High prices in the international market have led to domestic gold jewelry prices hitting new highs, with brands like Chow Tai Fook and Lao Feng Xiang adjusting their prices accordingly [3] Group 2: Price Adjustments by Jewelry Brands - Chow Tai Fook confirmed that its "fixed price" products will definitely increase in price, with expected adjustments to take place in October, although specific timing is yet to be determined [5] - The price of a 27-gram gold bracelet is set to rise from 38,600 yuan to 53,800 yuan, translating to an increase from approximately 1,429 yuan per gram to nearly 2,000 yuan per gram [5] - A staff member from a Wuhan store indicated that the price increase for Chow Tai Fook's products could range from 20% to 30%, although the exact products affected have not been confirmed [5] Group 3: Sales Impact and Market Reactions - Following the announcement of price increases, there has been a surge in sales at various jewelry stores, with one employee noting a significant uptick in customer purchases [7] - The average price increase across brands is expected to exceed 15%, marking the second price adjustment for the year due to rising international gold prices [7] - Goldman Sachs has projected gold prices to reach $3,700 per ounce by the end of 2025 and $4,000 per ounce by mid-2026, with a potential for prices to exceed $4,500 per ounce under certain market conditions [7]