HAI TIAN(SH:603288) Sou Hu Cai Jing·2025-09-29 07:17Core Viewpoint - Haitan Flavor Industry has demonstrated strong resilience and growth in the competitive condiment market, achieving significant revenue and profit increases in the first half of 2025, marking its successful entry into the Hong Kong stock market [1][3]. Financial Performance - The company reported a revenue of 15.23 billion yuan, representing a year-on-year growth of 7.59% - Net profit attributable to shareholders reached 3.91 billion yuan, with a year-on-year increase of 13.35% [1]. Market Position - Haitan Flavor Industry has maintained its position as China's largest condiment company for 28 consecutive years, with its soy sauce and oyster sauce sales leading the market [3]. - The company’s soy sauce and oyster sauce also rank first globally, showcasing its strong competitive edge in international markets [3]. Product Innovation - The company has adopted a "full-scene cooking solution" strategy, enhancing its core product categories while launching new products like Haitan cold dressing and Haitan spicy fresh sauce to meet diverse consumer needs [3]. - In the vinegar segment, Haitan has introduced a dual product strategy of "traditional vinegar + specialty vinegar," expanding its product line with various types of rice vinegar and organic vinegar [5]. - In the cooking wine category, the company has developed a range of products, including Haitan ancient road cooking wine, to strengthen its market presence [5]. Consumer Engagement - Haitan Flavor Industry's consumer reach has grown to 754 million, an increase of 21.6 million from the previous year, and it has been recognized as one of China's top ten consumer brands for 11 consecutive years [6]. - The company’s soy sauce, oyster sauce, and vinegar have consistently ranked at the top of their respective markets, reflecting its strong brand influence [6]. Supply Chain Management - The company has enhanced its supply chain management by focusing on quality, efficiency, and cost, leveraging its scale advantages [6]. - Haitan's factory was recognized as a "lighthouse factory" by the World Economic Forum, highlighting its commitment to high-quality and cost-effective production [6]. - The company is also leading the industry in green development by initiating the "Carbon Road Green Chain Alliance" to promote a sustainable supply chain [6]. Brand Development - Haitan has successfully transitioned from a traditional brand to a modern brand through innovative marketing strategies, including unique promotional campaigns and educational initiatives [7]. - The company has engaged in various social responsibility projects, such as the "Little Powder Cap" initiative, to support special groups and enhance brand trust [7]. - Haitan's marketing efforts have resulted in nearly 5 billion brand exposures, solidifying its image as a representative of authentic Chinese flavors [7].