Core Viewpoint - The annual speech by Lei Jun focused on Xiaomi's automotive ambitions and the challenges faced in the electric vehicle (EV) sector, highlighting the company's significant investments in both automotive and chip manufacturing [2][3][5]. Group 1: Automotive Business Performance - Xiaomi's automotive revenue reached 21.3 billion yuan in Q2 2025, marking a 234% year-on-year increase, with vehicle deliveries hitting 81,302 units, a 197.7% increase from the previous year [8][10]. - The average selling price (ASP) and production capacity improvements contributed to the revenue growth, with the gross margin for Xiaomi's automotive segment rising to 26.4% in Q2 2025 [12][16]. - Xiaomi aims to achieve single-quarter profitability in its automotive business in the second half of the year, with a target of delivering 350,000 vehicles by year-end [16][18]. Group 2: Challenges in Production and Delivery - Xiaomi faces significant challenges with long delivery times for its vehicles, with the SU7 and YU7 models having delivery timelines extending up to 48 weeks, which is considerably longer than competitors like BYD and Tesla [20][22]. - The company is reportedly expanding its workforce to address production capacity issues, as the current delivery delays could lead to customer dissatisfaction and potential cancellations [22][24]. - Analysts suggest that Xiaomi's rapid growth in the automotive sector may have outpaced its operational capabilities, leading to production and quality control challenges [35][36]. Group 3: Quality Concerns and Market Perception - Recent quality issues, including a recall of over 110,000 SU7 vehicles for software upgrades, have raised concerns about Xiaomi's product reliability and quality control [5][30]. - Complaints from customers regarding vehicle performance and quality have surfaced, indicating a potential backlash against the brand if these issues are not addressed promptly [30][31]. - The company's marketing strategies, while effective in generating interest, may have led to unrealistic customer expectations, which could harm brand reputation if not managed carefully [36][37].
雷军的敌人正在变多 || 深度