浦发银行郑州分行：推动数智化转型 服务民生消费

Core Viewpoint - The "Flash 1 Yuan Purchase" cross-border theme event organized by SPDB Zhengzhou Branch effectively integrates financial services with consumer scenarios, enhancing customer experience and promoting comprehensive financial business awareness [1][2][5]. Group 1: Event Highlights - The event featured three interactive segments: "Flash Check-in Gift," "New Customer 1 Yuan Purchase," and "Tea Drink 1 Yuan Purchase," which attracted many citizens and facilitated natural communication between customers and bank managers [2]. - The event transcended typical credit card promotions, creating an open and friendly financial communication environment, leading customers to explore SPDB's wealth management and personal credit services [2]. Group 2: Digital Transformation and Marketing Strategy - The successful execution of the event relied on SPDB's robust digital service capabilities, seamlessly integrating the "Pudaxibin" app with offline flash scenes and social media interactions [5]. - The bank targeted young consumers by collaborating with popular tea brands, offering promotions like "Daily Discounts on Big Brand Tea + Saturday 1 Yuan Purchase," significantly increasing credit card activation rates and transaction activity [5]. Group 3: Future Directions - SPDB Zhengzhou Branch views the "Flash 1 Yuan Purchase" event as an important attempt to explore the "scene finance" model, aiming to break traditional financial service boundaries through diverse cross-border collaborations and smarter service methods [8].