南极电商：已开设的超级南极人门店在商场具有较强竞争力

Core Viewpoint - The company is focusing on enhancing its offline store formats and product structure to improve competitiveness in shopping malls [1] Group 1: Store Formats - The company currently operates two main types of offline stores: "Super Antarctic" and "Antarctic+" [1] - The "Super Antarctic" stores are designed to be highly competitive within shopping malls [1] - The "Antarctic+" model will feature retro-themed stores aimed at young consumers and incorporate popular trends [1] Group 2: Marketing Strategy - The company plans to increase investment in community operations for its offline stores [1]