国庆出游新风尚：研学游、跨界场景成京城消费新引擎

Core Insights - Beijing is promoting over 500 unique consumption activities during the National Day and Mid-Autumn Festival, focusing on cultural experiences, nature exploration, and family interactions [1] Group 1: New Commercial Landmarks - Several new commercial landmarks have emerged in Beijing, emphasizing "first-store economy" and innovative shopping experiences, including a garden-style shopping space in Daxing [2] - The renovation of Longfu Temple has introduced diverse cultural brands and activities, enhancing the cultural consumption experience for citizens [2][3] Group 2: Integration of Culture and Tourism - New consumption scenarios integrating culture, commerce, and tourism are emerging, revitalizing traditional tourism with immersive experiences at sites like the Great Wall [4] - Various commercial districts are attracting foot traffic through themed exhibitions and interactive experiences, such as the exclusive exhibitions of popular characters [4] Group 3: Sports and Cultural Events - The upcoming dual events of the China Open and WTT Grand Slam in Beijing will create a "watching and consuming" model, with various activities set up in commercial areas [5] Group 4: Educational Tourism - Educational tourism is gaining popularity, with museums and parks offering unique learning experiences for youth, such as the "Walking Classroom" initiative in Mentougou [6][7] - Various institutions are providing specialized educational activities, catering to different age groups and interests [7] Group 5: Innovative Experiences at Traditional Sites - Historical sites like the Summer Palace and Temple of Heaven are enhancing visitor experiences with creative markets and traditional craft activities [8] - Cultural districts are integrating events and promotions to boost consumption, combining cultural heritage with modern commercial activities [8]