越秀地产北方区域｜以“布局即标杆”重塑市场共识

Core Insights - The article emphasizes that Yuexiu Property is positioning itself as a "city operator" and is leading the market with its vision of creating high-quality living spaces, particularly in Beijing [1][10] - The launch of the "Puyue" product has garnered significant attention, being hailed as a top-tier residential project in Beijing for the year [1][3] Group 1: Product and Market Positioning - The "Puyue" project is located in the CBD of Beijing, highlighting its unique land value and scarcity, and aims to embody contemporary Chinese aesthetics [3] - The project has been designed to reflect a blend of "Eastern charm, international style, artistic sense, and cultural heritage" [3] Group 2: Landscape and Design Features - The landscape design includes a 1,000-meter circular water system inspired by traditional Chinese art, creating an immersive "mountain and water" garden experience [4] - The project utilizes rare global stones and 23 unique tree species to create a vibrant and diverse natural environment [4] Group 3: Clubhouse and Services - The "Puyue" clubhouse will offer 24 customized services across approximately 4,800 square meters, targeting high-net-worth individuals [6] - Facilities include a unique three-sided natural light swimming pool, various sports spaces, and a professional kitchen for private events [6] Group 4: Cultural Heritage and Artistic Collaboration - The project features contributions from thirteen top global masters in various fields, including architecture and non-material cultural heritage [7] - Notable artists involved include Zhang Tiecheng, Zhong Liansheng, and Zhu Bingren, who have integrated cultural elements into the design [8] Group 5: Overall Vision and Strategy - Yuexiu Property aims to redefine the concept of a "good house" as a container for life aspirations, reflecting a deep understanding of urban living [10]