17系列出货不及预期？小米高管：没有削减订单计划

Group 1 - The core viewpoint of the news is that Xiaomi's 17 series smartphone shipments are significantly lower than expected, with a downward adjustment of 20% from the original target of approximately 10 million units, potentially falling below the 8 million units of the 15 series if no aggressive pricing or marketing strategies are implemented [1] - Analyst Guo Mingqiang noted that the main reason for the downward adjustment is the lower-than-expected demand for the standard version of the 17 series, which was initially expected to account for 50%-55% of total shipments but only accounted for about 15%-20% after launch [1] - The 17 series faces competitive pressure from iPhone and Huawei smartphones, with the iPhone 17 standard version exceeding sales expectations in the Chinese market, and upcoming models in 2026 posing further competition [1] Group 2 - Xiaomi Group President Lu Weibing stated that despite the initial two days of sales, the results for the 17 series are satisfactory, with the Pro Max model performing the best and surpassing the 6,000 yuan sales threshold [2] - The company’s public relations manager Wang Hua reiterated that there are currently no plans to reduce orders, as a new 16GB+1TB version of the standard model has been added, and additional orders for the Pro series will change the overall product mix [4][5] - Xiaomi launched the 17 series on September 25, with starting prices of 4,499 yuan for the 17, 4,999 yuan for the Pro, and 5,999 yuan for the Pro Max, claiming to have set sales records within the first five minutes of launch [6] Group 3 - In Q2, Xiaomi reported total revenue of 116 billion yuan, a year-on-year increase of 30.5%, marking three consecutive quarters of revenue exceeding 100 billion yuan, with adjusted net profit of 10.8 billion yuan, up 75.4% year-on-year [7] - The smartphone business generated revenue of 45.5 billion yuan with a gross margin of 11.5%, and global smartphone shipments reached 42.4 million units, a year-on-year increase of 0.6% [7]