茅台渠道再次变革，i茅台APP也能“半小时达”了

Core Insights - Moutai has launched an "instant delivery" service via the iMoutai app, allowing consumers to receive products from authorized stores within a 10-kilometer radius, with delivery times as fast as 30 minutes [1][2] Group 1: Company Strategy - The introduction of instant delivery is part of Moutai's strategy to enhance direct consumer engagement and adapt to changing market demands [2][3] - Moutai's management has emphasized the need for channel transformation to better connect with consumers who have a demand for Moutai products [2] Group 2: Market Context - The instant delivery service comes as major e-commerce platforms are investing heavily in instant retail, fostering new consumer habits in the alcohol sector [2] - Historically, the demand for immediate alcohol consumption has existed, with competitors like 1919 and JiuXianNet offering rapid delivery services for over a decade [2][3] Group 3: Competitive Landscape - Moutai's move into instant delivery is relatively unique among liquor companies, as many rely on third-party distributors and lack their own delivery systems [3] - The demand for Moutai products has been driven by consumer concerns over product availability and authenticity, particularly given the historical price discrepancies [3][4] Group 4: Future Plans - Moutai plans to expand the range of products available for instant delivery, aiming to enhance convenience for consumers [4]