茅台推出即时配送，最快30分钟送达

Core Insights - Kweichow Moutai has launched an "instant delivery" service through its iMoutai app, allowing consumers to receive products from authorized stores within a 10-kilometer radius in as fast as 30 minutes [1][2] - The company reported a significant increase in sales, with terminal sales doubling month-on-month and growing over 20% year-on-year since September [2] - The introduction of instant delivery is part of Moutai's strategy to enhance direct consumer engagement and adapt to changing market dynamics, as traditional sales methods are being challenged by new consumer habits [1][3] Group 1: Instant Delivery Service - The iMoutai app now supports instant delivery for products like kilogram Moutai and premium Moutai, with no delivery fees currently charged [1] - This service leverages a network of thousands of offline retail channels, marking a shift from previous purchasing methods that required in-store pickup or standard delivery [2][3] Group 2: Market Dynamics - The instant delivery trend is gaining traction in the alcohol sector, with a long-standing demand for immediate consumption options [2] - Moutai's unique market position, characterized by high consumer demand for authenticity and availability, has driven the need for its platform to evolve from an "official purchase platform" to a more comprehensive retail solution [3]