WLY(SZ:000858) Sou Hu Cai Jing·2025-09-30 07:52Core Insights - Wuliangchun has been recognized in the authoritative brand value top 100 list, ranking 31st with a brand value of 27.606 billion yuan, marking an increase for eight consecutive years [2][6]. Brand Value Growth - Since its inception 30 years ago, Wuliangchun has focused on consumer-centric brand building, leading to a continuous rise in brand value, which has reached 27.606 billion yuan in 2025, up from 16.567 billion yuan in 2018 [4][6]. - The brand's value increased by 1.318 billion yuan compared to the previous year, reflecting its growing recognition and value in the market [6]. Brand Innovation and Strategy - Wuliangchun has adopted a brand-driven strategy, shifting from product-driven to high-profile brand promotion, enhancing consumer recognition through a combination of communication systems and product matrices [8]. - The brand has engaged in various innovative marketing activities, including immersive experiences and collaborations with media, to deepen consumer recognition and loyalty [10][12]. Cultural and Emotional Connection - The brand emphasizes emotional connections with consumers through cultural IP development and storytelling, which has helped solidify brand loyalty and enhance market penetration [10][14]. - Wuliangchun's marketing strategies include a mix of online and offline approaches, creating a resonance between traditional and contemporary elements to enhance brand identity [12][14]. Market Performance and Future Outlook - The continuous rise in brand value indicates a positive feedback loop for Wuliangchun's long-term brand-building efforts, suggesting that market performance and consumer engagement will further accelerate [4][14]. - The brand's ongoing commitment to innovation and cultural relevance positions it well for future growth in the competitive landscape of the liquor industry [10][12].